No product is an island. Your startup needs to find and execute a business development strategy that is relevant to your customer's use and purchase contexts and workflows.

You have a value proposition – but will it be understood and remembered by your target audience? If you want to survive the competition, it must.

Change is the only constant. Your customers adopt new products, new workflows, and new goals. If tackled head-on, that change creates opportunities. If not, that change is a mounting threat.